Ratchet

Ratchet is a minimalist, club-focused subgenre of hip hop that emerged from the West Coast in the early 2010s, heavily associated with producer DJ Mustard. It is characterized by its simplicity and repetition, featuring sparse drum patterns with 808 kicks and handclaps, bouncy tempos typically between 95-105 BPM, and simple, catchy synth or piano melodies. The production leaves significant space for vocals, which often focus on themes of partying, sex, and braggadocio, with an emphasis on chant-able, memorable hooks.