Thrift Shop

Propelled by a swaggering, infectious saxophone loop and a profoundly goofy music video, this track achieved massive, unexpected global dominance without the backing of a major record label. The lyrics humorously promote second-hand shopping while explicitly mocking the obsession with expensive designer brands prevalent in mainstream hip-hop. It became a cultural touchstone, temporarily altering mainstream fashion trends and dominating the cultural zeitgeist of 2013.